Description
Book SynopsisA fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features.
Table of ContentsForeword xiii Introduction 1 Part I: Twitter? Like Birds Do? 7 Chapter 1: Getting Started with Twitter 9 Chapter 2: Welcome to the World of Twitter 19 Chapter 3: A Tour of the Twitter Interface 39 Chapter 4: Using Twitter Wherever You Think Best 57 Part II: Finding Your Flock 67 Chapter 5: So How Do I Start Twittering? 69 Chapter 6: Who s Using Twitter 89 Part III: Twittering in High Gear 105 Chapter 7: How to Tweet Like Tweeps Do 107 Chapter 8: Improving Your Twitteracy 119 Chapter 9: Flaunt Your Feathers with Photos and Videos 137 Part IV: What s the Point? Using Twitter to Your Advantage 149 Chapter 10: Finding Your Tweet Voice 151 Chapter 11: Twitter for Business 169 Chapter 12: Twitter and the Evolving Media Landscape 191 Chapter 13: The Social Side of Twitter 209 Chapter 14: Changing the World, One Tweet at a Time 227 Part V: The Part of Tens 243 Chapter 15: Ten Tweets to Send Today 245 Chapter 16: Ten Cool Ways to Use Twitter 253 Chapter 17: Ten Twitter Tools and Services 261 Chapter 18: Ten Resources for Twitter Glory 267 Glossary 273 Index 281
