Description

Book Synopsis
Is your small business or non-profit having trouble standing out in today''s crowded and competitive markets? In your efforts to look legitimate, you''re likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don''t waste another minute on "me-too" marketing until you read this book and build your own TWIST.

TWIST: How Fresh Perspectives Build Breakthrough

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    A Paperback / softback by Julie Cottineau

    £12.34

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      Book details

      Publisher Rethink Press
      Published 5 May 2016
      ISBN-13 9781784520847
      978-1784520847
      ISBN-10 1784520845
      Also in:
      Brands and branding

      Description

      Book Synopsis
      Is your small business or non-profit having trouble standing out in today''s crowded and competitive markets? In your efforts to look legitimate, you''re likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don''t waste another minute on "me-too" marketing until you read this book and build your own TWIST.

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