Description

Book Synopsis
TV's American Dream examines how the U.S. television industry in the 2010s pursued audiences whose ideas about hope, fairness, work, and economic class were shaped by the Great Recession. While Americans navigated the trauma of the economic meltdown, the television industry faced growing pressure stemming from new program distribution and viewing methods, increasingly fragmented audiences, shifts in methods of advertising, and regulatory changes. To cut through the clutter of television content to appeal to elusive viewers, television programming reimagined some of the traditional representations of the American Dream and continued to bolster others. Exploring shows on different platforms from legacy networks to Netflix, Selznick takes a deep dive into representations of the American Dream on television. Each chapter of this book focuses on a particular strategy mobilized in the second decade of the new century to speak to audiences about their expectations for and concerns about the

TVs American Dream

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    A Paperback by Dr. Barbara Selznick

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      Book details

      Publisher Bloomsbury
      Imprint Bloomsbury Publishing Plc
      Published 1/20/2025
      ISBN-13 9781501389689
      978-1501389689
      ISBN-10 1501389688
      Also in:
      Politics, Philosophy & Society TV and society

      Description

      Book Synopsis
      TV's American Dream examines how the U.S. television industry in the 2010s pursued audiences whose ideas about hope, fairness, work, and economic class were shaped by the Great Recession. While Americans navigated the trauma of the economic meltdown, the television industry faced growing pressure stemming from new program distribution and viewing methods, increasingly fragmented audiences, shifts in methods of advertising, and regulatory changes. To cut through the clutter of television content to appeal to elusive viewers, television programming reimagined some of the traditional representations of the American Dream and continued to bolster others. Exploring shows on different platforms from legacy networks to Netflix, Selznick takes a deep dive into representations of the American Dream on television. Each chapter of this book focuses on a particular strategy mobilized in the second decade of the new century to speak to audiences about their expectations for and concerns about the

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