Description

Book Synopsis
Matt Bourn is Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Disney and Sony. He is co-author of Sustainable Advertising also published by Kogan Page. James Best, based in London, UK, is Chair of the Committees of Advertising Practice and of Credos. Previously he was Chair of the Advertising Association, President of the EACA, vice-chair of the History of Advertising Trust and Visiting Professor of Advertising at Richmond International University.

Trusted Advertising Harnessing the Competitive Advantage of Consumer Trust

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    A Hardback by Matt Bourn

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      Publisher: Kogan Page
      Publication Date: 03/02/2026
      ISBN13: 9781398623576, 978-1398623576
      ISBN10:

      Description

      Book Synopsis
      Matt Bourn is Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Disney and Sony. He is co-author of Sustainable Advertising also published by Kogan Page. James Best, based in London, UK, is Chair of the Committees of Advertising Practice and of Credos. Previously he was Chair of the Advertising Association, President of the EACA, vice-chair of the History of Advertising Trust and Visiting Professor of Advertising at Richmond International University.

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