Description
Book SynopsisIf we trust someone we put ourselves at risk, but we do so voluntarily. In business there may be no way of clinching that deal without engaging in that personal risk, but to deny or externalise that risk is to enter the world of blame and misuse of power. This book reconnects our intuitive understanding of trust with the roots of business risk.
Table of ContentsPreface.
Glossary.
An Introduction to Trust.
PART 1: AUTHENTIC TRUST IS THE GOLD STANDARD.
1. Authentic Trust.
2. The Authentic Trust Benchmark.
3. The Application of Authentic Trust.
PART 2: NETWORK TRUST.
4. Network Trust in Action.
5. Radical Strategies for Networks of Value.
6. A World Running on Network Trust.
7. Building Network Trust in an Adversarial World.
8. Network Trust and Federation.
PART 3: AUTHORITY
9. The Crucial Link between Authority Trust and Business Risk.
10. A Case Study in Authority Trust and Insiitutions: When POSIWIDS Collide.
PART 4: COMMODITY TRUST.
11. The Commodity Trust Deal and its Effects.
12. Commodity Trust and Radical Brand Solutions.
13. Commodity Trust in Contracts.
PART 5: MANAGING THE DIFFERENT SORTS OF TRUST.
14. The Philosophy of Managing Risk.
15. The Cultural Foundations of Trust.
16.Working with Trust, Power and Risk.
Annotated Bibliography.
Index.
