Description
Book SynopsisThe 10th Anniversary Edition of Trust Agents helps?companies get back on track in their efforts to build reputation, attention, and trust.
In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace.
Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technolog
Table of Contents
Acknowledgments ix
Introduction xi
1. Trust, Social Capital, and Media 1
2. Make Your Own Game 33
3. One of Us 77
4. The Archimedes Effect 123
5. Agent Zero 157
6. Human Artist 199
7. Build an Army 233
8. The Trust Agent 253
9. What’s Next 277
Index 303
