Description
Book SynopsisGoogling and guessing are not good leadership strategies. Another landmark leadership book by Bobby Albert, True North Business provides the compass and roadmap required for the journey to meaningful success. Let’s face it, the marketplace is more competitive and bewildering than ever. Leaders need a proven way to confidently chart their path and lead their people.
In True North Business, Bobby presents the True North principles that equip today’s leaders to create their True North Compass—a rock-solid reference that allows them to authentically lead with confidence. Readers discover the problem that threatens every leader and a simple process to avoid it, along with ways to make better decisions and stimulate the growth they’ve always dreamed of.
Trade ReviewTrue North Business is a gift to those who want to lead differently. For those who yearn to create an organization where people are engaged, customers are served, and everyone is working for a bigger purpose, this book shows you how.
True North Business is a handbook for today’s busy leader who wants to make a difference and a profit.
Dean Niewolny CEO, Halftime Institute
I’m delighted to recommend Bobby Albert’s latest book, True North Business. Like the unchanging directions on a physical compass, this book serves as a dependable guide for the searching leader. True North Business is about the “what” and the “how” of leadership. Knowing what to do as a leader is important, but few people understand how you lead is essential. Read this book and allow Bobby to save you time, resources, and frustration as he reveals how to travel the proven path to meaningful success.
Mark Cole
CEO of The John Maxwell Company
