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Book Synopsis
Looking at cultural appropriation from around the world, this volume uses the field of cultural studies - heavily influenced by both economics and sociology - as a lens through which to view the paradigm of transcultural consumption. The editors present a variety of consumptive phenomena, including the introduction of Chinese foods to the United States, Ford cars in Germany, and American schoolbooks in the Philippines. Rejecting the idea that these interactions were simply forms of "Americanization," "Travelling Goods, Travelling Moods" fills a gap in consumer studies and enriches the debate about cultural transfer.

Travelling Goods, Travelling Moods: Varieties of

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    A Paperback / softback by Christian Huck, Stefan Bauernschmidt

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      Publisher: Campus Verlag
      Publication Date: 12/04/2013
      ISBN13: 9783593397627, 978-3593397627
      ISBN10: 3593397625
      Also in:
      Microeconomics Social and cultural anthropology

      Description

      Book Synopsis
      Looking at cultural appropriation from around the world, this volume uses the field of cultural studies - heavily influenced by both economics and sociology - as a lens through which to view the paradigm of transcultural consumption. The editors present a variety of consumptive phenomena, including the introduction of Chinese foods to the United States, Ford cars in Germany, and American schoolbooks in the Philippines. Rejecting the idea that these interactions were simply forms of "Americanization," "Travelling Goods, Travelling Moods" fills a gap in consumer studies and enriches the debate about cultural transfer.

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