Description
Book SynopsisThis book is the first to offer a global perspective on the unique contemporary media phenomenon of transnational television channels. It is also the first to compare their impact in different regions of the globe. Revealing great richness and diversity across some of the world's main geocultural regions (Europe, the Middle East, Africa, South Asia, Greater China and Latin America), international contributors with in-depth industry knowledge examine the place of these channels in the process of globalization, their impact on the nation-state and on regional culture and politics. The book also considers audiences and geocultural TV markets, providing new ways of thinking about the emerging transnational media order.
Trade ReviewMediaweek - review by Nick Mawditt (Head of Research - CNBC Europe): "it will be worth your while to appreciate the history and current politics of this hugely relevant and expanding economy." "comprehensive perspective of the globalisation of TV" "compelling for its revealing insight into the challenges of culture, politics, ideology and economics in establishing a successful TV service in any jurisdiction." "The principal lesson to emerge is that you won't survive without a distribution network, an understanding of local culture or by imitating existing product." "The book is essential for those engaging with the complexities of pan regional or global TV."
