Description
Book SynopsisCreating virtual events is not as simple as moving the same content online learn how to immediately leveragevirtualsolutionsfor effective in-person online events As the globalCOVID-19pandemic continues to have unprecedented impact onboth the global economyand thewhole of theworldpopulation, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations arescramblingto createvirtualmeetings andeventsto addressimportant time-sensitiveissues. Transitioning to Virtual and Hybrid Eventsexplainseverything an event host needs toknowabout going virtual, fromunderstanding the new audience,toadapting content to the new medium,tomarketing effectively,andmuchmore.AuthorBen Chodor, president ofIntrado Digital Media,provides expert advice and real-worldinstructionsfordelivering engaginghybrid, virtual, and streamingeventsand webinarsfor companies of all sizes andacrossallindustries.Packed with detailedtutorials,real-worldcase studies,illustrative examples,andhighly usefulchecklists, this comprehensive resource providesstep-by-stepguidanceon: Planning, creating, and implementing a digital eventChoosing between astream,awebcast, orahybrid eventEvaluatingdifferent technological solutionsProducingcompelling virtual contentfor a variety of scenariosEffectively promoting online eventsMeeting the needsofa diverse and global audience Transitioning to Virtual and Hybrid Eventsis an indispensable instruction manual for anyone tasked withenhancingtheirorganization'scontinuity plans, enablingtheir employee base to work remotely, or creating any type of virtual solution tomeet thisurgent crisis.
Table of ContentsForeword ix
Introduction xi
Chapter 1 Understanding Virtual and Hybrid Events 1
Chapter 2 Understanding Virtual Communication Tools 11
Chapter 3 Converting from Physical to Virtual 27
Chapter 4 Hybrid Events: The Best of Both Worlds 39
Chapter 5 Virtual Event Planning 101 53
Chapter 6 Assembling Your Virtual Event or Hybrid Event Team 65
Chapter 7 Adapting Your Content for Virtual 77
Chapter 8 Preparing Speakers for Virtual Appearances 105
Chapter 9 Monetization through Exhibitors and Sponsorships 117
Chapter 10 Marketing Your Virtual Event 139
Chapter 11 The Power of Virtual Event Data 157
Conclusion: Virtual Events Are Here to Stay 169
About the Authors 179
Appendix: Glossary of Terms 181
Index 187
