Description

Book Synopsis

Importance of Strategic Sales Structuring.- The Market: Building a detailed understanding of the market and competition.- The Customer: Developing a detailed understanding of buyers and customers.- The Channel: Determining sales channels and structuring options.- The Organization: Integrating and coordinating sales channels.- The Employees: Determining the number and distribution of employees.- The Management: Establishing strategic sales goals and their monitoring.

Transforming Sales Strategies

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    A Paperback by Manuel Beck

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      Publisher: Springer
      Publication Date: Publication Date: 4/28/2025
      ISBN13: 9783658468088, 978-3658468088
      ISBN10: 3658468084
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      Importance of Strategic Sales Structuring.- The Market: Building a detailed understanding of the market and competition.- The Customer: Developing a detailed understanding of buyers and customers.- The Channel: Determining sales channels and structuring options.- The Organization: Integrating and coordinating sales channels.- The Employees: Determining the number and distribution of employees.- The Management: Establishing strategic sales goals and their monitoring.

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