Description
Book SynopsisThis book introduces the concept of the Picnic Society â a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circleâs (our bubbleâs) realities, possibilities, and reputations.
In todayâs world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has â or soon will â erase any remaining boundaries between organizations and the worldâs social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist â 24 hours per day, 7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR â from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with inform
