Description
Book SynopsisThis book will examine case studies from companies who have successfully navigated the new market environment, which presents complex challenges to the global value chain.
Trade Review"The synergies of conducting business between the worlds largest economy (U.S.) and the worlds largest trader (China) are well articulated through detailed examples in this book. Our company, while growing 100% a year during the past 5 years, has greatly benefitted from the recommendations of this book."
—Liam Casey, Founder and CEO of PCH China Solutions
“Well developed methodology on strategy and execution, rich insights from real world examples of U.S. China value chain—this book is a must-read.” —Zhou Jin, Senior Vice President, Huawei
“Complex global challenges require world-class, practical and creative solutions—which is what this book is all about.” —J. P. Finnell, General Manager, Mobility Professional Services, Nokia
Table of ContentsContents Preface xxx Acknowledgments xxx 1. Strategy 1 Case 1: PCH China 000 Case 2: Lil Lawton and International Expansion 000 Appendix: The Kano Method 2. Sales and Marketing 000 Case: HKS Products Limited U.S.A. 000 3. Supply Chain Management and Logistics 000 Case 1: Garment Retailer 000 Case 2: PCH China 000 4. Information Technology 000 Case 1: GTP 000 Case 2: ABC 000 5. Manufacturing 000 Case 1: The Esquel Group: Applications of RFID in Spinning Mill Production Planning 000 Case 2: The Esquel Group: Production Wastage Forecasting 000 Case 3: Sterling 000 Appendix: Processes at Sterling and Southfield Notes 000 Index 000
