Description
Book SynopsisTransformation of the Industry in a Brand New Normal: Media, Music, and Performing Arts is a collection of contemporary research and interpretation that aims to discover the industrial
transformation in media, music, and performing arts. Featuring coverage of a broad range of topics,
including film studies, narrative theory, digital streaming platforms, subscription video-on-demand
services, marketing, promotional strategies of video games, distant music practices, music ecosystems,
contemporary orchestras, alternative music scenes, new voice-over techniques, changing
conservatory education methods, and visual arts, this manuscript of selected chapters is designed
for academics, researchers, media professionals, and students who intend to enhance their understanding
of transformation in media, music, and performing arts.
Table of ContentsŞafak Şahin/Neslihan Anul Yılmaz/Yiğit Emre Özaltın: Evolution of Video on Demand Platforms’ Revenue Models and Advertising Strategies Based on the Demand of Consumers/Audiences – Sırrı Serhat Serter: No Need for a Camera Anymore: Hey There! (2021) and the New Digital Film Style in the Post-Pandemic Era –Tuna Tetik: Transformation of Justice League (2017) to the Snyder Cut (2021) in the Digital Streaming Era: The Case of the Movie’s Re-Release on HBO Max Four Years After the Global Theatrical Release – Ece Arıhan/Dilay Özgüven Tetik: Local Case to Global Phenomenon: The Vanishing of Elisa Lam in the Digital Streaming Era – Hande Bilsel/Melike Gezgin: The Use of the Green Marketing Concept in Brand Communications: The Case of the H&M Fashion Brand – Görkem Bir: “Immersion” as a Promotional Strategy: Case of Cyberpunk 2077 – Aslıhan Adlin/Özlem Ayça Boyacıoğlu: The Experience of Distant Music Practices in Istanbul in the Times of COVID-19 Pandemic – İsmet Aydın: Re-culturation in Music Ecosystem: Digital Music Villages in Turkey – Erman Türkili: A Short Review on the Orchestras: From West-Eastern Divan Orchestra to the YouTube Symphony – Nil İpek Küçükbaşlar: Independence in Music: Changing Experiences and Definitions in Turkish Alternative Music Scene – Ömer Vatanartıran: The Adoption of Digital Devices Among Voice-Over Artists – Bülent Sezgin: Transformation of Conventional Conservatory Educational Methods in Turkey During Pandemic – Nora Tataryan Aslan: Conclusion: Solidarity in Practice and Distribution of Precarity during the COVID-19 Pandemic Among Visual Artists – List of Figures –List of Tables – Biographines of the Authors
