Description

Book Synopsis
Focusing on the various issues that trademark surveys address, this compendium discusses a critical design or analysis topic that an attorney who is presenting, defending, or critiquing a survey must deal with. It brings together the viewpoints of academic and legal experts on surveys and survey methodology, combining both theory and practice in a single resource. Using both actual and hypothetical cases, the authors explain how the courts have addressed these issues and offer strategic guidance on how to identify important issues, understand options, and the optimal way the issues should be handled. Topics include: The use of surveys in litigation involving trademark and deceptive advertising claims Pilot tests and pretests Selecting the survey universe Various legal questions, ranging from the common issue of likelihood of confusion to secondary meaning, fame and dilution Use of controls, both fundamentals and design issues Responding to survey results Internet surveys

Trademark and Deceptive Advertising Surveys: Law,

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    £158.38

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    Order before 4pm today for delivery by Wed 19 Aug 2026.

    A Paperback / softback by Shari S. Diamond, Jerre Bailey Bailey

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      View other formats and editions of Trademark and Deceptive Advertising Surveys: Law, by Shari S. Diamond

      Publisher: American Bar Association
      Publication Date: Publication Date: 24/02/2022
      ISBN13: 9781639050581, 978-1639050581
      ISBN10: 1639050582

      Description

      Book Synopsis
      Focusing on the various issues that trademark surveys address, this compendium discusses a critical design or analysis topic that an attorney who is presenting, defending, or critiquing a survey must deal with. It brings together the viewpoints of academic and legal experts on surveys and survey methodology, combining both theory and practice in a single resource. Using both actual and hypothetical cases, the authors explain how the courts have addressed these issues and offer strategic guidance on how to identify important issues, understand options, and the optimal way the issues should be handled. Topics include: The use of surveys in litigation involving trademark and deceptive advertising claims Pilot tests and pretests Selecting the survey universe Various legal questions, ranging from the common issue of likelihood of confusion to secondary meaning, fame and dilution Use of controls, both fundamentals and design issues Responding to survey results Internet surveys

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