Description

Book Synopsis
Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also our economic structures and therefore also the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges. In accordance with this, over the forthcoming years it will increasingly be about shaping this discussion, creating spaces for it, enabling especially personal contacts amidst a communication guided by bots, thereby shaping change. Of course, this edition of the Trade Fair Design Yearbook is not oblivious to this either: from October 2018, the publication will be issued in a new, even higher quality design, extending increasingly into digital, as well as real space. Text in English and German.

Trade Fair Design Annual 2018/19

    Product form

    A Hardback by Sabine Marinescu, Janina Poesch

    £63.75

    Includes FREE delivery

    RRP £85.00 – you save £21.25 (25%)

    Order before 4pm today for delivery by Thu 22 Oct 2026.

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Trade Fair Design Annual 2018/19 by Sabine Marinescu

      Book details

      Publisher AVEdition
      Published 24 October 2018
      ISBN-13 9783899862829
      978-3899862829
      ISBN-10 3899862821

      Description

      Book Synopsis
      Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also our economic structures and therefore also the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges. In accordance with this, over the forthcoming years it will increasingly be about shaping this discussion, creating spaces for it, enabling especially personal contacts amidst a communication guided by bots, thereby shaping change. Of course, this edition of the Trade Fair Design Yearbook is not oblivious to this either: from October 2018, the publication will be issued in a new, even higher quality design, extending increasingly into digital, as well as real space. Text in English and German.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account