Description

Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors. Text in English and German.

Trade Fair Design Annual 2017/18

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Paperback / softback by Sabine Marinescu , Janina Poesch

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Short Description:

Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the... Read more

    Publisher: AVEdition
    Publication Date: 01/11/2017
    ISBN13: 9783899862713, 978-3899862713
    ISBN10: 3899862716

    Number of Pages: 336

    Non Fiction , Art & Photography

    Description

    Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors. Text in English and German.

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