Description

Book Synopsis
Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors. Text in English and German.

Trade Fair Design Annual 2017/18

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    £45.00

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    Order before 4pm tomorrow for delivery by Wed 12 Aug 2026.

    A Paperback / softback by Sabine Marinescu, Janina Poesch

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      Publisher: AVEdition
      Publication Date: Publication Date: 01/11/2017
      ISBN13: 9783899862713, 978-3899862713
      ISBN10: 3899862716

      Description

      Book Synopsis
      Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of transmedia storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors. Text in English and German.

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