Description

Book Synopsis
Until spring 2020 the trade fair sector was still boasting: "You can't e-mail a handshake!" Then Covid-19 came along and everything was turned upside down: exhibitions were postponed, cancelled or relocated into digital space. It also brought forth new concepts with which we had not reckoned a couple of years ago: virtual twins, AR or VR walk-through stands, online exhibitions with new meeting formats, or quite different ideas that are currently turning the sector upside down, providing new impetuses and making the trade fair a place as we have never known it before. The new trade fair yearbook presents not only the most exciting exhibition settings of the previous year but also entices us into virtual space.

Trade Fair Annual 2020/21: The Standard Reference

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Order before 4pm tomorrow for delivery by Mon 22 Dec 2025.

A Hardback by Sabine Marinescu, Janina Poesch

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    View other formats and editions of Trade Fair Annual 2020/21: The Standard Reference by Sabine Marinescu

    Publisher: AVEdition
    Publication Date: 10/12/2020
    ISBN13: 9783899863369, 978-3899863369
    ISBN10: 3899863364
    Also in:
    Architecture: interior design Product design Virtual worlds

    Description

    Book Synopsis
    Until spring 2020 the trade fair sector was still boasting: "You can't e-mail a handshake!" Then Covid-19 came along and everything was turned upside down: exhibitions were postponed, cancelled or relocated into digital space. It also brought forth new concepts with which we had not reckoned a couple of years ago: virtual twins, AR or VR walk-through stands, online exhibitions with new meeting formats, or quite different ideas that are currently turning the sector upside down, providing new impetuses and making the trade fair a place as we have never known it before. The new trade fair yearbook presents not only the most exciting exhibition settings of the previous year but also entices us into virtual space.

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