Description

The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers' carbon offsetting behavior? What can the zone of tolerance and importanceperformance analysis (IPA) techniques tell us about the evaluations of convention delegates' perceptions of products and services? How can a "slow city" motivate domestic tourists to visit the destination? Do effective marketing strategies for performing arts require unique designs to attract incidental spectators as well as behaviourally loyal visitors? When do consumers attach themselves strongly to tourist souvenirs as well as to other cherished possessions such as a trophy won during a contest, a gift received from significant others, or a wedding ring? What are the nitty gritty details in how exhibition areas can provide visitors with opportunities to understand corporate brands? Since values influence activities do they also influence holiday preferences?

Tourists’ Behaviors and Evaluations

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£104.07

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Hardback by Arch G. Woodside , Metin Kozak

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The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 31/07/2014
    ISBN13: 9781784411725, 978-1784411725
    ISBN10: 1784411728

    Number of Pages: 152

    Non Fiction , Business, Finance & Law

    Description

    The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers' carbon offsetting behavior? What can the zone of tolerance and importanceperformance analysis (IPA) techniques tell us about the evaluations of convention delegates' perceptions of products and services? How can a "slow city" motivate domestic tourists to visit the destination? Do effective marketing strategies for performing arts require unique designs to attract incidental spectators as well as behaviourally loyal visitors? When do consumers attach themselves strongly to tourist souvenirs as well as to other cherished possessions such as a trophy won during a contest, a gift received from significant others, or a wedding ring? What are the nitty gritty details in how exhibition areas can provide visitors with opportunities to understand corporate brands? Since values influence activities do they also influence holiday preferences?

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