Description

Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

Tourism Behaviour: Travellers' Decisions and Actions

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£40.75

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Paperback / softback by Roger March , Arch Woodside

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Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours:... Read more

    Publisher: CABI Publishing
    Publication Date: 19/03/2009
    ISBN13: 9781845935870, 978-1845935870
    ISBN10: 184593587X

    Number of Pages: 280

    Non Fiction , Business, Finance & Law

    Description

    Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

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