Description
Book SynopsisConsumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
Table of ContentsPART I: 1:Ecological Systems in Lifestyle, Leisure, and Travel Behavior 2: Qualitative Comparative Analysis of Travel and Tourism Purchase-Consumption Systems 3: Holistic Case-Based Modeling of Customers' Thinking-Doing Destination Choice Introduction PART II: 4:Introduction to the Theory and Investigation of Planned and Realised Consumer Behavior 5: Summary of Findings 6: Research Objectives and Theoretical Framework 7: Research Method 8: Variations Between Planned and Realised Behaviors 9: Influence of Product Information on Planned and Realised Consumption Activities 10: Influence of Consumer Characteristics On Planned and Realised Behaviors 11: Strategic Implications and Discussion
