Description

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of tourism workers and consumers, and will be an essential read for researchers and students in tourism studies and related industries.

Tourism and Generation Y

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Hardback by Joanna Fountain , Pierre Benckendorff

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Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring... Read more

    Publisher: CABI Publishing
    Publication Date: 04/12/2009
    ISBN13: 9781845936013, 978-1845936013
    ISBN10: 1845936019

    Number of Pages: 184

    Non Fiction , Business, Finance & Law

    Description

    Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of tourism workers and consumers, and will be an essential read for researchers and students in tourism studies and related industries.

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