Description
Book SynopsisStaying Small Successfully A Guide for Architects, Engineers, and Design Professionals Frank A. Stasiowski Today''s design professional with entrepreneurial ambitions often has in mind a small firm. Written by a veteran architect and consultant, here is a clear, detailed road map to setting up a small business or guiding an existing one to success. Using miniprofiles of several small successful design firms, the author pinpoints exactly what''s made them flourish. In a step-by-step format, he describes the six elements of the strategic planning process, tips on doubling average profit levels, building a loyal clientele, making your company a magnet for top talent, as well as measuring the financial health of your firm. This all-in-one seminar includes numerous checklists and flowcharts, a list of design firm management consultants, a typical marketing plan, and a survey of typical marketing costs. 1991 (0-471-50652-4) 297 pp. Value Pricing for the Design Firm Frank A. Stasiowski Essent
Table of ContentsA Commitment to TQPM Is a Marketing Issue.
The Design Firm as Fishing Village.
Changing the Way We Think About Quality.
Improving the Quality of Design Projects.
Improving the Quality of Studies and Reports.
Improving the Quality of Construction Services.
Improving Management, Administration, and Marketing.
Keeping Your Clients Happy.
Eliminating Quality Problems--Permanently.
Implementing TQPM in Your Organization.
Appendices.
Index.
