Description
Book SynopsisGet the results you want and come out as the Top Dog in every conversation Fancy being the Top Dog in all your dealings? Fed up of feeling like the underdog? So many of us regularly lose in conversations before we ve even opened our mouths.
Trade Review“I would definitely recommend the book, especially to people who are a ‘one-man band’ and rely solely on their ability to find and secure new business” (B2B Marketing, April 2015)
"The book is so packed with resources and advice you might need to read it more than once" (Quality World, December 2015)
Table of ContentsAbout the Authors ix
Acknowledgements xi
Introduction 1
1 Lead the pack
Focus on others’ successes, not your own 9
2 Drop!
Unlearn the bad habits that hold you back 19
3 The welcome visitor
Make a good first impression 31
4 Pick up the lead
Get – then prepare for – a great first meeting 47
5 Walkies!
Deliver a great first meeting 73
6 Keep walking!
Build momentum in subsequent meetings 95
7 Become Top Dog (1)
Write a compelling proposal/business case 109
8 Become Top Dog (2)
Nail the final presentation 137
9 Stay Top Dog
Lose your fear, and win more 155
