Description

Book Synopsis
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

Time-aware Conversion Prediction For E-commerce

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    A Hardback by Wendi Ji, Xiaoling Wang, Aoying Zhou

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      Publisher: World Scientific Publishing Co Pte Ltd
      Publication Date: Publication Date: 08/03/2018
      ISBN13: 9789813224704, 978-9813224704
      ISBN10: 9813224703

      Description

      Book Synopsis
      This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

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