Description
Book SynopsisFans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine ) will revel in Aaron Lynch''s ground-breaking examination of memetics,the new study of how ideas and beliefs spread. What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throughout society, while others dwindle to extinction? What drives those intensely held beliefs that spawn ideological and political debates such as views on abortion and opinions about sex and sexuality?By drawing on examples from everyday life, Lynch develops a conceptual basis for understanding memetics. Memes evolve by natural selection in a process similar to that of Genes in evolutionary biology. What makes an idea a potent meme is how effectively it out-p
Table of Contents* Self-Sent Messages and Mass Belief * A Missing Link: Memetics and the Social Sciences * Family Plans: Ideas That Win with Children * Sexually Transmitted Belief: The Clash of Freedom and Restriction * Successful Cults: Western Religion By Natural Selection * Prescription Beliefs: Thought Contagions and Health * Controversy: Thought Contagions in Conflict * Epilogue: Thought Contagions of Thought Contagion
