Description
Book SynopsisHow consumerist values are forced upon children through education and medication
Trade Review'Beder's analysis is comprehensive, steely and clinical' -- Harold Pinter
'Outstanding ... This is such an important book that I would put it on every school curriculum' -- John Pilger
'A chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet' -- Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity
Table of ContentsIntroduction
1. Turning Children into Consumers
2. Turning Play into Business
3. Branding Childish Identities
4. Teaching Consumer Values
5. Turning Schools into Businesses
6. Making Schools Accountable
7. Business Campaigns
8. Made to Order
9. Dumbing Down Future Citizens
10. Teaching Corporate Values
11. Privatising Schools
12. Turning Schools into Markets
13. Privatisation Proponents
14. Controlling Wayward Children
Conclusion
Notes
