Description

Book Synopsis
How consumerist values are forced upon children through education and medication

Trade Review
'Beder's analysis is comprehensive, steely and clinical' -- Harold Pinter
'Outstanding ... This is such an important book that I would put it on every school curriculum' -- John Pilger
'A chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet' -- Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity

Table of Contents
Introduction
1. Turning Children into Consumers
2. Turning Play into Business
3. Branding Childish Identities
4. Teaching Consumer Values
5. Turning Schools into Businesses
6. Making Schools Accountable
7. Business Campaigns
8. Made to Order
9. Dumbing Down Future Citizens
10. Teaching Corporate Values
11. Privatising Schools
12. Turning Schools into Markets
13. Privatisation Proponents
14. Controlling Wayward Children
Conclusion
Notes

This Little Kiddy Went to Market The Corporate

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    A Paperback / softback by Sharon Beder, Wendy Varney, Richard Gosden

    £24.29

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      Book details

      Publisher Pluto Press
      Published 20 May 2009
      ISBN-13 9780745329154
      978-0745329154
      ISBN-10 0745329152
      Also in:
      Child welfare and youth services Consumerism

      Description

      Book Synopsis
      How consumerist values are forced upon children through education and medication

      Trade Review
      'Beder's analysis is comprehensive, steely and clinical' -- Harold Pinter
      'Outstanding ... This is such an important book that I would put it on every school curriculum' -- John Pilger
      'A chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet' -- Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity

      Table of Contents
      Introduction
      1. Turning Children into Consumers
      2. Turning Play into Business
      3. Branding Childish Identities
      4. Teaching Consumer Values
      5. Turning Schools into Businesses
      6. Making Schools Accountable
      7. Business Campaigns
      8. Made to Order
      9. Dumbing Down Future Citizens
      10. Teaching Corporate Values
      11. Privatising Schools
      12. Turning Schools into Markets
      13. Privatisation Proponents
      14. Controlling Wayward Children
      Conclusion
      Notes

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