Description

Book Synopsis
"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B.

Table of Contents
A Hollywood Adventure.

Hat in Hand.

An Irresistible Product.

Shooting Suzanne.

A Virtual Start Up.

Ambushed.

$100,000,000.

A Cultural Icon.

Epilogue.

Peter's Time Line.

Index.

This Business Has Legs How I Used Infomercial

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    £31.49

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    RRP £34.99 – you save £3.50 (10%)

    Order before 4pm today for delivery by Wed 24 Jun 2026.

    A Paperback / softback by Peter Bieler, Suzanne Costas

    15 in stock

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      View other formats and editions of This Business Has Legs How I Used Infomercial by Peter Bieler

      Publisher: John Wiley & Sons Inc
      Publication Date: 12/06/1996
      ISBN13: 9780471147497, 978-0471147497
      ISBN10: 0471147494

      Description

      Book Synopsis
      "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B.

      Table of Contents
      A Hollywood Adventure.

      Hat in Hand.

      An Irresistible Product.

      Shooting Suzanne.

      A Virtual Start Up.

      Ambushed.

      $100,000,000.

      A Cultural Icon.

      Epilogue.

      Peter's Time Line.

      Index.

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