Description

Book Synopsis
"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B.

Table of Contents
A Hollywood Adventure.

Hat in Hand.

An Irresistible Product.

Shooting Suzanne.

A Virtual Start Up.

Ambushed.

$100,000,000.

A Cultural Icon.

Epilogue.

Peter's Time Line.

Index.

This Business Has Legs How I Used Infomercial

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£31.49

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RRP £34.99 – you save £3.50 (10%)

Order before 4pm today for delivery by Tue 16 Dec 2025.

A Paperback / softback by Peter Bieler, Suzanne Costas

15 in stock


    View other formats and editions of This Business Has Legs How I Used Infomercial by Peter Bieler

    Publisher: John Wiley & Sons Inc
    Publication Date: 12/06/1996
    ISBN13: 9780471147497, 978-0471147497
    ISBN10: 0471147494
    Also in:
    Internet and digital media Television

    Description

    Book Synopsis
    "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B.

    Table of Contents
    A Hollywood Adventure.

    Hat in Hand.

    An Irresistible Product.

    Shooting Suzanne.

    A Virtual Start Up.

    Ambushed.

    $100,000,000.

    A Cultural Icon.

    Epilogue.

    Peter's Time Line.

    Index.

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