Description
Book SynopsisThis fully updated tenth edition for hybrid introductory communication courses provides a balanced introduction to the fundamental theories and principles of communication.
The book explores communication in a variety of contexts including interpersonal, group, organizational, and mass media. It provides students with the theoretical knowledge and the research and critical thinking skills they will need to succeed in advanced communication courses and professions. Organized into three parts, this new edition first explores the history of communication studies and explains the basic perspectives used by scholars in the field. Part II looks at how language and listening take place in small and large groups. Part III then examines global, institutional, and public communication. This edition includes an additional chapter on research methods, reflects the changing nature and norms of communication in the workplace, and provides a post-COVID assessment of models, methods, and eval
