Description
Book SynopsisThe ninth edition of this textbook for hybrid introductory communication courses provides a balanced introduction to the fundamental theories and principles of communication.
The book explores communication in a variety of contextsincluding interpersonal, group, organizational, and mass mediaand provides students the theoretical knowledge and the research and critical thinking skills they'll need to succeed in advanced communication courses and professions. The first section explores the history of communication study and explains basic perspectives used by scholars in the field. The second looks at how communicators decode and encode messages, while the third examines channels and contexts, from interpersonal to mass media. This edition devotes attention to how new technologies are changing the ways we think about communication, with revised and updated examples, and gives special attention to relevant critical theory. Two appendices give users the flexibility to tailor thei
Table of Contents
Part 1: Introduction to Communication 1. The Communication Tradition 2. Definitions, Models, and Perspectives Part 2: Listening and Language 3. Decoding Messages: Perception and Listening 4. Encoding Messages: Spoken Language 5. Encoding Messages: Nonverbal Communication Part 3: Channels and Contexts 6. Personal Media: Communicating in a Permanently Connected World 7. Interpersonal Communication 8. Group Communication 9. Organizational Communication 10. Public Communication 11. Communicationg to Mass Audiences 12. Intercultural Communication
