Description

Book Synopsis
In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

Table of Contents
1. Introduction.

2. Methods for Determining Cognitive Processes and Questionnaire Problems.

3. Answering a Survey Question: Cognitive and Communicative Processes.

4. Psychological Sources of Context Effects in Survey Measurement.

5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement.

6. Order Effects Within a Question: Presenting Categorical Response Alternatives.

7. Autobiographical Memory.

8. Event Dating.

9. Counting and Estimation.

10. Proxy Reporting.

11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.

Thinking about Answers

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    A Paperback / softback by Seymour Sudman, Norman M. Bradburn, Norbert Schwarz

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      Book details

      Publisher John Wiley & Sons Inc
      Published 12 October 2010
      ISBN-13 9781118016091
      978-1118016091
      ISBN-10 1118016092
      Also in:
      Sociology and anthropology Science: general issues

      Description

      Book Synopsis
      In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

      Table of Contents
      1. Introduction.

      2. Methods for Determining Cognitive Processes and Questionnaire Problems.

      3. Answering a Survey Question: Cognitive and Communicative Processes.

      4. Psychological Sources of Context Effects in Survey Measurement.

      5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement.

      6. Order Effects Within a Question: Presenting Categorical Response Alternatives.

      7. Autobiographical Memory.

      8. Event Dating.

      9. Counting and Estimation.

      10. Proxy Reporting.

      11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.

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