Description
Book SynopsisTable of ContentsDedication vii
Foreword xiii
Introduction xix
Part I The Platform
1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 3
2 The YouTube Ecosystem 9
3 The YouTube AI: A Deep Learning Machine 21
4 The Algorithm Breakdown 27
Part II The Opportunity
5 Why Most YouTube Channels Fail to Succeed 41
6 Make Money Partnering with YouTube 57
7 Use Your Influence to Generate Big Money 75
8 The Real Power of Your Influence: Making a Difference 87
9 How Businesses Extend Their Reach and Drive Revenue 95
Part III The YouTube Formula
10 The Data-Driven, Human-Centered Formula 115
11 Identify Your Audience 127
12 Recon and Research 143
13 Content Is King 153
14 Feedback Is Queen 169
15 Title and Thumbnail: Success Starts with a Click 183
16 Engaging Viewers’ Attention So They Watch More 211
17 Creating a YouTube Content Strategy 223
18 Building a Community around Your Content 251
19 Optimizing, Launching, and Promoting Your Video 269
20 Tweaking Your Content 283
21 Try, Fail, Analyze, Adjust: Your YouTube Success 295
Appendix: Free YouTube Formula Bonus Companion Course 301
About the Author 303
This Is Not Your Normal Acknowledgement 305
Index 307
