Description
Book SynopsisThe World of Fashion is the essential source for students who want to understand the fashion industry. Starting with an introduction to the history of fashion and its evolving role within the global marketplace, each chapter focuses on an aspect of the industry, from consumer behavior and fashion trends to textiles, product development, manufacturing, and merchandising. Each chapter has been fully updated to include new information and updated artwork. Fashion history has been updated to include current events and an added discussion of portfolio preparation provides complete coverage of careers in fashion. Unique chapters on the multicultural consumer and outsourcing fashion design, production, and management plus coverage of important industry trends such as social responsibility, eco-consciousness, social networking reflect the current state of the fashion industry.
Table of ContentsPreface
Part One Introduction to Fashion 1. The Evolution of Fashion 2. Fashions: 1900 to the Present 3. The Powerful Consumer 4. The Multicultural Consumer and Fashion 5. Ever-Changing Fashion and its Acceptance 6. Fashion in the Global Marketplace 7. Careers in Fashion
Part Two Social Responsibility and Sustainable Fashion 8. Social Responsibility in the Retailing and Fashion Industry 9. Sustainable Fashion: An Eco-friendly Movement Part Three The Producers of Raw Materials 10. The Textile Industry 11. Furs and Leather
Part Four The Fashion Merchandise Industries 12. Apparel: Women’s, Men’s, And Children’s 13. Intimate Apparel 14. Fashion Accessories 15. Details and Trimming 16. Cosmetics and Fragrances 17. Home Fashions
Part Five Designing and Manufacturing Fashion Apparel and Accessories 18. Fashion Forecasting for Designers and Manufacturers 19. Elements and Principles of Design for Developing a Fashion Collection 20. Apparel and Accessories Manufacturing 21. Outsourcing Fashion Design, Production, and Management
Part Six Merchandising Fashion 22. Resident Buying Offices and Other Fashion Information Sources for Retailers 23. The Fashion Retailer 24. Advertising, Special Events, Publicity, and Visual Merchandising Appendices Glossary Credits Index
