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Book Synopsis
Review of Marketing Research pushes the boundaries of marketingbroadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

The Vulnerable Consumer

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    £80.00

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    Order before 4pm tomorrow for delivery by Tue 7 Jul 2026.

    A Hardback by Naresh K. Malhotra

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      Publisher: Emerald Publishing Limited
      Publication Date: 1/24/2024
      ISBN13: 9781802629569, 978-1802629569
      ISBN10: 1802629564
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Review of Marketing Research pushes the boundaries of marketingbroadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

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