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Review of Marketing Research pushes the boundaries of marketingbroadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

The Vulnerable Consumer

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Hardback by Naresh K. Malhotra

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Review of Marketing Research pushes the boundaries of marketingbroadening the marketing concept to make the world a better place. Here,... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 1/24/2024
    ISBN13: 9781802629569, 978-1802629569
    ISBN10: 1802629564

    Non Fiction , Business, Finance & Law

    Description

    Review of Marketing Research pushes the boundaries of marketingbroadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

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