Description

Book Synopsis
Review of Marketing Research pushes the boundaries of marketingbroadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

The Vulnerable Consumer

    Product form

    A Hardback by Naresh K. Malhotra

    £80.00

    Includes FREE delivery

    Order before 4pm today for delivery by Tue 20 Oct 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Vulnerable Consumer by Naresh K. Malhotra

      Book details

      Publisher Emerald Publishing Limited
      Published 1/24/2024
      ISBN-13 9781802629569
      978-1802629569
      ISBN-10 1802629564
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Review of Marketing Research pushes the boundaries of marketingbroadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account