Description
Book SynopsisMarshall McLuhan was a satirist and prophetic poet who explored subjects from the occult and the esoteric to everyday popular culture and the emerging digital revolution. Written in an accessible, engaging manner, The Virtual Marshall McLuhan sheds new light on McLuhan's goals and the background to his influential writings.
Trade Review"Theall has done something no previous biographical study of McLuhan had adequately accomplished - he has provided us with an intimate and informed look at McLuhan's sources, especially those in literature." Paul Heyer, School of Communication, Simon Fraser University "Theall breaks new ground and provides extensive, fresh material. He offers fascinating insights into McLuhan's overall project through his examination of such issues as his role as a poet manque who made use of the 'essai concret,' his stance as a Mennippean satirist, his abiding interest in the gnostic and the occult, his use of the tetrad scheme throughout his writings, and his links to French structuralism and cyberculture theory." William J. Buxton, co-editor of Harold Innis in the New Century: Reflections and Refractions
