Description
Book SynopsisWhat is the only thinga company hasthatits competitors do not have? What cana companyinvest in thatits competitors cannot replicate? Information. It's the new competitive edge.Capitalizing on the informationa company owns aboutits customers, suppliers, and partners is now the value proposition for sustainable long-term growth.
Authors Hurd and Nyberg go inside companies to see the value proposition in practice. Combining case studies and analysts' insights with common sense and surprisingly simple ideas for growth,
The Value Factor shows how companies transform information into a competitive asset. Hurd and Nyberg have access to some of the top companies in every industry and from around the world. In this book, they share their unique perspective on what the innovators are doing to get ahead and stay ahead intoday's tough business environment and how top companies are meeting challenges and turning them into growth opportunities.
