Description
Book SynopsisIn "The Underdog Edge", you’ll learn why being the underdog is an advantage when influencing up, and how to engage the edge for influence success.
There will come a time when you will be the underdog, and you’ll have to change the mind of someone more powerful than yourself. The typical influence tactics for general influence situations don’t often work with powerful people. These situations call for extreme influence tactics.
Find out:
* Why powerful people have an inherent need to help underdogs
* The five characteristics of underdog “street cred” (and how to obtain it)
* Why showing passion for your cause can actually doom your request
* The one underdog influence move that distinguishes the achievers from the “yaktivists”
* The three qualities your pack members must have for maximum influence
* Why giving the “gift of heroics” is incredibly persuasive
Trade Review"The Underdog Edge" was a lightning bolt to both my head and my high-achieving clients who need to master the art of influence. This book should be read by all who teach and coach emerging leaders. --Marcia Reynolds, PsyD, MCC, author, "Wander Woman: How High-Achieving Women Find Contentment and Direction"
As someone who has taught courses in strategy and public policy for decades, I was thrilled to finally read a well-researched book that uniquely provides enterprises and individuals the persuasive, behavioral edges they will need to effectively manage and execute their advocacy. --Dr. Craig Fleisher, Dean of Business and Public Affairs
Table of ContentsChapter 1: The Upside of Under: Why Underdogs Have Power
Chapter 2: Extreme Influence Tactic #1: Build Your Street Cred
Chapter 3: Extreme Influence Tactic #2: Be Vivid
Chapter 4: Extreme Influence Tactic #3: Get Grit
Chapter 5: Extreme Influence Tactic #4: Eyes Up into the Top Dog’s World
Chapter 6: Extreme Influence Tactic #5: Build Your Pack
Chapter 7: Extreme Influence Tactic #6: Ask Not What the Top Dog Can Do for You, But What You Can Do for the Top Dog
Chapter 8: Extreme Influence Tactic #7: Don’t Bark, Don’t Bite, Be Nice
Conclusion: The Dogs Unleashed
