Description
Book SynopsisThe classic guide to sustainability strategy and implementation updated for today's businesses To ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can secure a lasting competitive edge.
Table of ContentsIntroduction 1
Part One The Sustainability Imperative 11
1 A Bitter Aftertaste: Hershey Struggles to Master the Sustainability Challenge 13
2 The Sustainability Sweet Spot: How to Achieve Long-Term Business Success 33
3 The Age of Sustainability 53
4 Business Responds 76
5 The Backlash against Sustainability 92
6 Renewing the Penobscot: ‘‘A More Productive Use of Capital’’ 107
Part Two How Sustainability Can Work for You 129
7 Where Do You Stand Today? Your Sustainability Self-Assessment 131
8 Sustainability Jiu-Jitsu: Turning Short-Term Challenges into Opportunities 145
9 Shaping Your Sustainability Strategy 156
10 Implementing Your Sustainability Program 175
11 Managing Stakeholder Engagement 190
12 Dealing with Special Stakeholder Challenges 211
13 Measuring and Reporting Your Progress 237
14 Aligning Your Culture to Support Sustainability 256
15 The Emerging Multipurpose Company 270
Appendix: Creating a Sustainability Management System 289
Notes 300
Acknowledgments 314
About the Authors 320
Index 323
