Description
Book SynopsisSurvey organizations should make this handbook an integral part of their training of telephone interviewers. It covers in a clear and direct manner all aspects of the interviewing process and incorporates the latest knowledge about what makes effective interviewers in today's challenging survey environment.
David R. Johnson, professor of sociology, human development and family studies, and demography and former director of the Survey Research Center, Penn State University and the Bureau of Sociological Research, University of Nebraska-Lincoln
Table of ContentsList of Exhibits and Figures.
Preface.
Acknowledgements.
About the Author.
1. Introduction.
2. Who Conducts Surveys?
3. Survey Professionalism.
4. What to Expect in Telephone Interviewer Training.
5. Calling.
6. Introducing the Standardized Interview.
7. Asking Questions in the Standardized Interview.
8. What to Expect in the Survey Workplace.
9. Concluding Comments.
Appendix A: Glossary.
Appendix B: Example Forms.
Notes.
Bibliography.
Index.
