Description

Book Synopsis
This work aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.

The Tangled Web They Weave Truth Falsity and

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    A Paperback by University Of W U Of Wisconsin

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      Publisher: MP-WIS Uni of Wisconsin
      Publication Date: 1/30/1996 12:00:00 AM
      ISBN13: 9780299141943, 978-0299141943
      ISBN10: 0299141942

      Description

      Book Synopsis
      This work aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.

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