Description
Book SynopsisAs a manager you have a responsibility to deliver financial returns to your shareholders: how can you balance this obligation with your responsibilities to society and the environment? This book offers an innovative approach to meeting this challenge in a language familiar to business. The key, according to the author, is to create value for investors as well as society and the environment in an integrated bottom line. The book provides detailed case studies of leading companies illustrating this new paradigm in practice. Its engaging, straightforward text tells the reader how to compete and thrive in an increasingly complex world.
Trade Review"This is not a book of fluff or feel-good case studies. It's a handbook for organizational change. The instructions are specific, potential pitfalls are highlighted, and the appendix provides a detailed discussion of outside evaluation tools." - GREEN MARKET REPORT "The Sustainable Company offers some genuinely practical insights into what it really takes to improve stakeholder impacts." - ETHICAL CORPORATION "Laszlo endeavors to translate social and environmental concerns into the language of marketing and corporate strategy...well-meaning executives will find much food for thought here." - PUBLISHERS WEEKLY"
