Description

Surviving as a company in today's economy takes more than just adapting to a changing environment. Companies need to respond to what is going on around them, but attention to inherent identity, values and culture are the hallmarks of any successful survival strategy. This book offers a selection of important lessons for any manager concerned about the future of their company, in any corporate sector. It includes interviews with well-known CEOs from international companies and takes an in-depth look at the history of Apple, the most valuable company in the world, following its trajectory from start-up, to the brink of bankruptcy, to its resurrection under the leadership of Steve Jobs and Tim Cook.

The Survival Paradox: Change vs Stability at Apple and any Immortal Company

Product form

£36.00

Includes FREE delivery
RRP: £40.00 You save £4.00 (10%)
Usually despatched within 3 days
Paperback / softback by Fons Van Dyck

1 in stock

Short Description:

Surviving as a company in today's economy takes more than just adapting to a changing environment. Companies need to respond... Read more

    Publisher: Lannoo Publishers
    Publication Date: 30/10/2019
    ISBN13: 9789401461382, 978-9401461382
    ISBN10: 9401461384

    Number of Pages: 264

    Non Fiction , Business, Finance & Law

    Description

    Surviving as a company in today's economy takes more than just adapting to a changing environment. Companies need to respond to what is going on around them, but attention to inherent identity, values and culture are the hallmarks of any successful survival strategy. This book offers a selection of important lessons for any manager concerned about the future of their company, in any corporate sector. It includes interviews with well-known CEOs from international companies and takes an in-depth look at the history of Apple, the most valuable company in the world, following its trajectory from start-up, to the brink of bankruptcy, to its resurrection under the leadership of Steve Jobs and Tim Cook.

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account