Description

Book Synopsis
A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Ideayour company''s purposeis the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

  • The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald''s, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization
  • Offers

    Table of Contents

    About the Cover xiii

    Foreword Philip Kotler xv

    Preface xvii

    Introduction 1

    I The Purpose: Put Humanity Back In Business 5

    1 The Purpose of Work Is to Work on Purpose 7

    2 Purpose-Inspired Leadership 17

    3 The Master Idea 33

    II The Black Box of Strategy 41

    4 Ethos: The Fruits Are in the Roots 43

    5 Culture: Creating the Cult in Your Culture 53

    6 Values: Your Most Valuable Asset 67

    7 Strategy: The Plan to Win 80

    8 Tactics: All You Need Is Love 99

    III Purpose, Inc.: How To Incorporate Purpose Into Your Business 115

    9 Investigation 119

    10 Incubation 131

    11 Illumination 146

    12 Illustration 161

    IV Creating A Lasting Legacy 175

    13 The Road to Camelot 177

    14 A World on Purpose 195

    Epilogue: Collective Purpose Is Our Saving Grace 209

    Notes 213

    Resources 221

    About the Author 223

    Acknowledgments 225

    Index 231

The Story of Purpose

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    A Hardback by Joey Reiman

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 22/01/2013
      ISBN13: 9781118443699, 978-1118443699
      ISBN10: 1118443691

      Description

      Book Synopsis
      A proven methodology for building a purpose-powered organization

      Some ideas are bigger than others, and the Master Ideayour company''s purposeis the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

      • The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald''s, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization
      • Offers

        Table of Contents

        About the Cover xiii

        Foreword Philip Kotler xv

        Preface xvii

        Introduction 1

        I The Purpose: Put Humanity Back In Business 5

        1 The Purpose of Work Is to Work on Purpose 7

        2 Purpose-Inspired Leadership 17

        3 The Master Idea 33

        II The Black Box of Strategy 41

        4 Ethos: The Fruits Are in the Roots 43

        5 Culture: Creating the Cult in Your Culture 53

        6 Values: Your Most Valuable Asset 67

        7 Strategy: The Plan to Win 80

        8 Tactics: All You Need Is Love 99

        III Purpose, Inc.: How To Incorporate Purpose Into Your Business 115

        9 Investigation 119

        10 Incubation 131

        11 Illumination 146

        12 Illustration 161

        IV Creating A Lasting Legacy 175

        13 The Road to Camelot 177

        14 A World on Purpose 195

        Epilogue: Collective Purpose Is Our Saving Grace 209

        Notes 213

        Resources 221

        About the Author 223

        Acknowledgments 225

        Index 231

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