Description
Book SynopsisThe Hilton brand is arguably one of the most successful and iconic brands in the hospitality industry in all time. The Story of Hilton Hotels: ‘Little Americas’ provides both an informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself, illustrating how he fulfilled the typical American dream of rising from rags to riches and constructing a multinational hotel empire. The Story of Hilton Hotels: ‘Little Americas’ also engages with the wider historical contexts of politics and culture. It analyses some of the key shifts in the area of hotel management including standardisation, asset-light models and delivering the customer experience. Using original data and the first hand academic research the author can use this iconic hotel brand as a lens through which to analyse some of the key theoretical concepts and practices that are used in the industry today. A vital resource for all students (both postgraduate and undergraduate) on hospitality, marketing, business history and business management courses as well as executive courses delivered to hospitality professionals.
Table of Contents1. Conrad – entrepreneur with a mission / early development of domestic and international divisions of Hilton Hotels. Birth of Little Americas 2. Madrid 1953 – the story of struggle 3. Istanbul 1955 – the story of success 4. Havana 1958 – the story of failure 5. London 1963 – the story of change 6. Global expansion of Hilton International and death of the concept of Little Americas
