Description
Book SynopsisThe annual Flux Trend Review is in its third year. It has a growing following and is used as an essential business and reference tool by a cross-section of industries, from marketing departments and corporate executives to journalists and students. Its holistic approach provides insights into global trends, but also offers a South African perspective. This 2010 edition, The state we're in, tracks the ripple effects of the global economic meltdown, the consumer revolution that has been sparked off as a result, the technology that has provided the tools for change, as well as the massive shifts of social and business dynamics that are altering the journey ahead.
Trade Review'Who can resist an annual book on trends tuned into the country in which you live? Not many people, I suspect, and if Dion Chang's The State We're In is even halfway as sparkling, informative, authoritative and downright addictive as The 2009 Flux Trend Review, then this will be the second year people will have fought not only over it but to get into it ... The Flux Trend Review has serious street cred.' Jenny Cryws Williams, Talk Show Host, Talk Radio 702 'Dion Chang is our Faith Popcorn ... with better shoes. I like having local trends interpreted for me by a switched-on glocalist - Chang is both global and fiercely committed local. The annual is a must read.' Ferial Haffajee, Editor-in-Chief, City Press
