Description

Book Synopsis
Suitable for students and professionals, this work offers insight into various functions of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing; and more.

The Sporting Goods Industry History Practices and

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    A Paperback by Richard A. Lipsey

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      Publisher: McFarland & Company
      Publication Date: 6/7/2006 12:00:00 AM
      ISBN13: 9780786427185, 978-0786427185
      ISBN10: 0786427183

      Description

      Book Synopsis
      Suitable for students and professionals, this work offers insight into various functions of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing; and more.

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