Description
Book SynopsisThis book is a systemic study of human creativity. It offers a fascinating visual model of the creative process consisting of four major stages: stage I, the interplay of chaos and order; stage II, creative production; stage III, cultural selection; stage IV, morpho-evolution and morpho-elimination of created products and forms.
Trade ReviewMy experience at the 2002 CREANDO Zermatt Symposium was the most interesting I have ever had with regard to everything touching upon creativity. It allowed me to better understand the topic and to share it with the best specialists. Years later, I stillhave not found a better model, and there is no doubt I owe Gottlieb Guntern the opportunity to have been able to enjoy such an event.... -- Ferran Adrià, chef, elBulli Restaurant, Barcelona
Penetrating the mysteries of the creative process is a legitimate, poetic and at the same time ingenuous dream. Greta and Gottlieb Guntern have been pursuing it for decades - and done so for all of us. -- Mario Botta, architect
[Guntern's] skills include not only a thorough understanding of the speaker and the sophisticated audience but also an extensive knowledge of the most relevant international research on the topic. Over a period of three decades he has formulated a set of concepts and described a series of novel insights that led to his comprehensive theory on creativity and leadership. In a world in turmoil this book will be a much needed guide for the development of strategies and methods for sustainable problem solutions. -- Günter Blobel, 1999 Nobel Laureate in Medicine
My experience at the 2002 CREANDO Zermatt Symposium was the most interesting I have ever had with regard to everything touching upon creativity. It allowed me to better understand the topic and to share it with the best specialists. Years later, I still have not found a better model, and there is no doubt I owe Gottlieb Guntern the opportunity to have been able to enjoy such an event. -- Ferran Adrià, chef, elBulli Restaurant, Barcelona
Table of ContentsChapter 1 Preface Chapter 2 Acknowledgements Chapter 3 Chapter 1: Separating the Wheat from the Chaff Chapter 4 Chapter 2: On the Structure of the Creative Process Chapter 5 Chapter 3: Strange Loops Chapter 6 Subject Index Chapter 7 Bibliography
