Description
Book SynopsisTrade ReviewExceptionally well-written and entertaining . . . The author also provides a compelling argument for reinventing marketing teams to exploit events and expose brands to captive audiences in innovative ways. Techniques featured in the book are supported by well-known business examples, political events, and marketing stories that are highly relevant, powerful, and entertaining, effectively reinforcing how companies and political strategists influence voters and consumers alike. Delightfully captivating and riveting, this is a must-read for marketers and political strategists and is highly recommended for all consumers. * Publisher's Weekly *
Elegantly written, smart, and substantive. * Hill Times *
Whether you're looking to win votes or customers in our digital age, Spin is well worth a read. And as consumers and citizens, it's good for us to know how political strategists and marketers work their magic. * Hamilton Spectator *
