Description

Book Synopsis
Tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.

Trade Review
"This strikingly original work skillfully weaves together the author's unmatched knowledge of modern music and perceptive reading of previously untapped sources to reveal how popular music and advertising became mutually-dependent industries across a century of change. It will force us to rethink what we know about the popular arts and consumer culture." -Gary Cross, Pennsylvania State University, author of All Consuming Century: Why Commercialism won in Modern America"

The Sounds of Capitalism

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    £80.00

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    Order before 4pm tomorrow for delivery by Mon 17 Aug 2026.

    A Hardback by Timothy D. Taylor

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      Publisher: The University of Chicago Press
      Publication Date: Publication Date: 27/07/2012
      ISBN13: 9780226791159, 978-0226791159
      ISBN10: 0226791157

      Description

      Book Synopsis
      Tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.

      Trade Review
      "This strikingly original work skillfully weaves together the author's unmatched knowledge of modern music and perceptive reading of previously untapped sources to reveal how popular music and advertising became mutually-dependent industries across a century of change. It will force us to rethink what we know about the popular arts and consumer culture." -Gary Cross, Pennsylvania State University, author of All Consuming Century: Why Commercialism won in Modern America"

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