Description
Book SynopsisThe first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services).
Trade Reviewthe author knows how to put across valuable information in a highly accessible style and has created a useful primer on this subject. (The Irish Times, October 2014)
Table of ContentsAcknowledgements ix
Preface xi
Hall of Fame xv
Introduction 1
1 Strategy 5
2 Measure ROI by Platform 31
Facebook 32
Twitter 39
YouTube 43
LinkedIn 47
Google+ 52
Pinterest 55
Blogs 58
3 Tools 63
Choosing a Supplier 63
Popular Measuring Platforms 68
4 Case Studies 89
O2 – Customer Service 90
Sabre Hospitality Solutions – Business Development 97
Makino – Sales 101
giffgaff – Customer Retention 109
BRAVEday Insurance – Communication 117
Beats by Dr. Dre – Viral Campaign 123
5 Safeguarding ROI 129
Index 135
