Description

Book Synopsis
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services).

Trade Review
the author knows how to put across valuable information in a highly accessible style and has created a useful primer on this subject. (The Irish Times, October 2014)

Table of Contents

Acknowledgements ix

Preface xi

Hall of Fame xv

Introduction 1

1 Strategy 5

2 Measure ROI by Platform 31

Facebook 32

Twitter 39

YouTube 43

LinkedIn 47

Google+ 52

Pinterest 55

Blogs 58

3 Tools 63

Choosing a Supplier 63

Popular Measuring Platforms 68

4 Case Studies 89

O2 – Customer Service 90

Sabre Hospitality Solutions – Business Development 97

Makino – Sales 101

giffgaff – Customer Retention 109

BRAVEday Insurance – Communication 117

Beats by Dr. Dre – Viral Campaign 123

5 Safeguarding ROI 129

Index 135

The Social Media MBA Guide to ROI

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    A Hardback by Christer Holloman

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 29/04/2014
      ISBN13: 9781118844397, 978-1118844397
      ISBN10: 1118844394

      Description

      Book Synopsis
      The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services).

      Trade Review
      the author knows how to put across valuable information in a highly accessible style and has created a useful primer on this subject. (The Irish Times, October 2014)

      Table of Contents

      Acknowledgements ix

      Preface xi

      Hall of Fame xv

      Introduction 1

      1 Strategy 5

      2 Measure ROI by Platform 31

      Facebook 32

      Twitter 39

      YouTube 43

      LinkedIn 47

      Google+ 52

      Pinterest 55

      Blogs 58

      3 Tools 63

      Choosing a Supplier 63

      Popular Measuring Platforms 68

      4 Case Studies 89

      O2 – Customer Service 90

      Sabre Hospitality Solutions – Business Development 97

      Makino – Sales 101

      giffgaff – Customer Retention 109

      BRAVEday Insurance – Communication 117

      Beats by Dr. Dre – Viral Campaign 123

      5 Safeguarding ROI 129

      Index 135

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